empowering your decisions

Sprylytics empowering your decisions

What Do We Do?

Research

Our scalable research team takes a consultative approach to fully understand and then tackle YOUR unique needs to deliver a customized solution.  They take charge by coming up with a game plan and executing it, while maintaining a keen eye on budget and timelines.

Analytics

Data and information are at the center of the world we live in.  The challenge is to efficiently utilize it to drive business decisions. We can help you dig deeper into the data allowing you to empower your entire organization with compelling insights and uncover untold narratives.

Integration

We are able to unlock the full potential for informed decision-making by combining research with primary and secondary data. This provides a powerful ‘big picture’ overview and consistent, real-time access for ready to consume information funneled from multiple origins.

How Do We Help Clients?

On the RESEARCH side…
B2B
Relationship

RELATIONSHIP ASSESSMENT
PEER TO PEER EVALUATION
EMPLOYEE ENGAGEMENT
DISTRIBUTION CHANNEL ANALYSIS

Consumer
Behavior

CUSTOMER JOURNEYS
ATTITUDE & USAGE
CONSUMPTION HABITS
PURCHASE DECISION DRIVERS

 Customer
Relationship

CUSTOMER SATISFACTION
CUSTOMER EXPERIENCE
SHOPPER INSIGHTS
VOICE OF CUSTOMER

Digital
Presence

DIGITAL CAMPAIGN EFFECTIVENESS
ONLINE CUSTOMER PROFILING
ECOMMERCE RESEARCH
SOCIAL MEDIA ANALYTICS

 Loyalty/
Satisfaction

RETENTION AND ACQUISITION
CUSTOMER VALUE
BRAND EQUITY
SEGMENTATION AND PROFILING

Market
Strategy

INDUSTRY TRENDS
TRACKING AND BENCHMARKING
MARKET POTENTIAL
OPPORTUNITIES RESEARCH

Product
Management

PACKAGING EFFECTIVENESS
BRAND AWARENESS
NEW PRODUCT DEVELOPMENT
PRICING STRATEGY

Promotional
Strategy

COMMUNICATION EFFECTIVENESS
AD AWARENESS
INTENT TO PURCHASE ASSESSMENT
AD/CONCEPT/MESSAGE TESTING

On the DATA side…

Connecting

Connecting your survey data with internal KPIs/data warehouses or external industry data sources we can provide real-time access and data driven visualizations


Enhancing

Enhancing your applications adding aspects of visualization and real-time analysis into your delivery solution


Visualizing

Visualizing your existing data, making it more accessible across your organization

Why Us?

Sprylytics is an independent collective of data curious nerds who are not afraid to think well outside the box and welcome challenges with arms wide open. We work with clients to help gain an understanding of their business and market, refocus their efforts or help launch products and services. You will be supported with tried and true methods and years of knowledge leveraged from working with multinational industry leaders on the client side as well as the supplier side. We know our way around technology and are eager to take that extra leap towards pushing limits. Fueled by curiosity and a desire to help our clients, we bring flexibility and new ways to think about research to the table.
OUR vision is to be YOUR in-house research department.
If you are ready for a different experience…

Who are these guys?

VLAD PLOUTS  (Co-Founder)
BIO

BIO

Vlad takes two things seriously in life, bringing stories to life through rigorous research and his addiction to headphones while working. Prior to co-founding Sprylytics, he worked with numerous organizations and high profile clients in the market research, financial services, media, healthcare and consumer goods industries.  Exposure to cross-industry research enabled him to develop a serious knack for uncovering powerful insights and an understanding of what needs to be done to achieve often complex research goals.  Vlad’s analytical mindset, inner curiosity, and passion for diving deep into data drives him to innovative methodologies and bringing untapped perspectives into the equation.  A strategic thinker and one of the most approachable extro-introverts, it won’t take you longer than a few moments to understand why clients absolutely love working with him.  During his time off he can be either found biking the streets of Toronto or enjoying a patio with a cold beer poured into his “Viking glass”. Vlad is also a bit of a thrill junkie, having surfed the Australian coast, been stranded in Machu Picchu due to riots and sights set on conquering the Gobi Desert in Mongolia.
Vlad - Market Research and Analytics professional Toronto

Vladimir Plouts
(Co-Founder)
Vlad takes two things seriously in life, bringing stories to life through rigorous research and his addiction to headphones while working. Prior to co-founding Sprylytics, he worked with numerous organizations and high profile clients in the market research, financial services, media, healthcare and consumer goods industries. Exposure to cross-industry research enabled him to develop a serious knack for uncovering powerful insights and an understanding of what needs to be done to achieve often complex research goals. Vlad’s analytical mindset, inner curiosity, and passion for diving deep into data drives him to innovative methodologies and bringing untapped perspectives into the equation. A strategic thinker and one of the most approachable extro-introverts, it won’t take you longer than a few moments to understand why clients absolutely love working with him. During his time off he can be either found biking the streets of Toronto or enjoying a patio with a cold beer poured into his “Viking glass”. Vlad is also a bit of a thrill junkie, having surfed the Australian coast, been stranded in Machu Picchu due to riots and sights set on conquering the Gobi Desert in Mongolia.

MEL FERNANDES (Co-Founder)
BIO

BIO

Mel’s passion is data and with 15+ years of experience in research he’s been responsible for the inception of tiny datasets and multi-terabyte data stores that are the beating heart of organizations. He is known for coming up with creative, out of the box, sustainable solutions to overcome complex problems with a keen eye for data integrity. Prior to teaming up with Vlad to co-found Sprylytics, Mel’s work in the FMCG space exposed him to both local and global clients. Building teams, automating processes and systems/application development are key areas of focus that resulted from this experience. His peers and clients describe him as “reliable, collaborative, customer focused”, “a change maker” and “the go-to-guy” with an ability to communicate effectively with like-minded techies, as well as breaking things down for the not-so-technical. When Mel is not buried in a dashboard or talking to clients, you’ll most likely find him running on the shores of Lake Ontario in Toronto while wearing his signature yellow Oakley sunglasses. His personal goals include a ‘finish’ in the Toronto Waterfront Marathon, travel to Bora Bora and continuing his work with various charitable foundations.
Mel - Data Integration and Analytics professional Toronto

Melvin Fernandes
(Co-Founder)
Mel’s passion is data and with 15+ years of experience in research he’s been responsible for the inception of tiny datasets and multi-terabyte data stores that are the beating heart of organizations. He is known for coming up with creative, out of the box, sustainable solutions to overcome complex problems with a keen eye for data integrity. Prior to teaming up with Vlad to co-found Sprylytics, Mel’s work in the FMCG space exposed him to both local and global clients. Building teams, automating processes and systems/application development are key areas of focus that resulted from this experience. His peers and clients describe him as “reliable, collaborative, customer focused”, “a change maker” and “the go-to-guy” with an ability to communicate effectively with like-minded techies, as well as breaking things down for the not-so-technical. When Mel is not buried in a dashboard or talking to clients, you’ll most likely find him running on the shores of Lake Ontario in Toronto while wearing his signature yellow Oakley sunglasses. His personal goals include a ‘finish’ in the Toronto Waterfront Marathon, travel to Bora Bora and continuing his work with various charitable foundations.

When can we get started?

We’d love to start talking with you right away.  Let’s start building awesomeness together.

Sprylytics Inc.   |    77 Huntley St. Suite 2514 Toronto, Ontario M4Y 2P3   |   +1 (416) 799-6858